Our DSP uses artificial intelligance and machine learning for effective mobile advertising.
DSP (Demand Side Platform), a technological system for organizing auctions for advertisers, which interacts with an SSP (Supply/Sell Side platform), advertising networks and advertising exchanges.
The purpose of our DSP – to buy impressions as cheap as possible to those users who match the advertiser’s requests the best.
Our DSP interacts with dozens of SSPs, where it sells advertising inventory of networks and independent sites. Thanks to the ability to obtain statistics and reports in real time, it allows you to reduce the cost of inefficient traffic sources, as well as optimize the budget automatically.
With the access to data and technologies buyers of advertisers can accurately calculate the value of the ad before it’s purchased, which eliminates unnecessary costs.
As in contextual advertising, our DSP allows us to optimize the campaigns for several key indicators
- eCPC (effective CPC)
- eCPA (efficient CPA).
Our DSP allows us to reach the brand’s main marketing task – to build an effective campaign with the best conversion within the budget, with reasonable savings. The trend is “smart” savings based on modern models of attribution of Internet advertising (CPA – cost per action), when a click is not considered, but the selling price that followed any time after contact with the ad is.